Promotion and advertising

Promotion and advertising in France

Over the last few decades, the need for improved communications has increased to such an extent that Groupe Geraud has established an internal Marketing and Special Events Department which handles all aspects of advertising, promotion and PR at the sites it manages, spending over 1 million euros per year.

We aim to:

  • Ensure the local markets are well known
  • Develop the image of local markets
  • Increase commercial trade
  • Increase consumer loyalty

The Marketing and Special Events Department of Groupe Geraud can devise and implement any type of advertising and promotion campaigns.

French TV Spot « La Grande Quinzaine des Marchés »

Marketing strategy:

  • Display
  • Radio
  • Press
  • Leaflets, advertising booklets
  • Web, social networks…

Special Events on local markets:

Geraud designs and carries out any project in relation with the traders and handles its whole implementation, such as:

  • Food hampers
  • Mother’s day
  • Spring fairs
  • Tombola
  • Beaujolais Nouveau
  • Back to school
  • Christmas….

Speciality Markets

Local authorities, through their redevelopment schemes, seek to add significant value to town centres by creating life, colour and vibrancy. Hence, local residents are offered opportunities for connecting with the outside world.

To respond to towns’ expectations Groupe Geraud studies possible solutions and submits a number of proposals according to their specific situation.

To increase local trade, Groupe Geraud proposes the creation of special events, highlights of local life.

These speciality markets become annual meeting places for local trade, and increase the towns’ attractiveness.

Groupe Geraud takes charge of all the organisation, from finding stakeholders to settling with them, and the follow-up of the event.

  • Flower markets
  • Christmas markets
  • Evening markets
  • Book markets
  • Flavour markets
  • European markets